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Wine Shop’s Multi-Channel Success Formula Adds
Tweets to Win Customers


Written by Sandra J. Blum
Harry’s Wine of Fairfield, CT, sends out a great and very simple weekly opt-in e-newsletter to announce its weekend tastings and classes and events. Just recently the e-letter announced, “We’re on Twitter! ... to communicate real time offers, wine events and information to...
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Want More Response? Do Email + Direct Mail Together
Written by Sandra J. Blum
Results prove email plus direct mail in combination is the way to go for just about anybody trying communicate to their target audience...
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Don’t Cry. Don’t Pout. 10 Holiday Postcards for You!
Written by Sandra J. Blum
Yes, Virginia, direct mail is great for easy holiday promotions. Send out holiday cheer with these 10 holiday ideas. Just remember...
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Holiday Hint for Reaching 25-34 and 50-59 Year Olds
Written by Sandra J. Blum
The 2009 holiday marketer: Benchmark and trend report from Experian Marketing Services reports that adults ages 25–34 and 50–59 are...
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  As a seasoned expert in small business marketing, Sandy Blum will be your guide to the ins and outs of marketing your business.
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.  
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ROI Estimator