Ask How You Did, Thank You!
The majority of small business owners say generating and retaining customers is the toughest marketing challenge they face. So, do you say “Thank You” and ask “How did we do?” after you get a new customer, make a big sale, or deliver a service? If not, why not?
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Sensory Marketing: Feel the Difference
Sensory Marketing is about consciously engaging as many of the five senses as you can in your marketing efforts. Why? Because response, memorability, and positive brand image tend to increase. The U.K. Royal Mail has lots of great information on the impact of Sensory Marketing.
Read more...Wendy asks
Hi, We are a new small business, and we would like to know the best way to reach and get new customers. Should we buy a name list? I know this can be expensive. Is there a better way? Thank you, Wendy/Owner
Read more...What do people think about a postcard as a piece of direct mail before they even read one word? How much effort do they estimate it will take to see what it's all about? How do they tend to handle a postcard once they have decided to engage with it?
Read more...- Welcome!!Your Direct Mail Marketing Learning Center
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