Pitney Bowes Marketing Knowledge Center

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There’s Nothing Small About Small Business.
Written by JoAnna Brandi

JoAnna Brandi, named Inc. Magazine’s #1 Speaker at the Customer Service Strategy Conference, and the Business Direct Marketing Conference and author of Winning At Customer Retention, 101 Ways to Keep ‘em Happy, Keep ‘em Loyal and Keep ‘em Coming Back and Building Customer...

Keep Me in the Loop
Written by JoAnna Brandi
We sat on the runway for more than a half an hour before the pilot told us what was going on. Customers were grumbling and getting hot under the collar wondering how...
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It All Starts with Value, What’s Yours?
Written by JoAnna Brandi

There’s a belief I’ve been hearing lately that concerns me.

One of my clients is the world’s largest CEO organization. They send me out to...
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Direct Mail Benefits of First-Class and Standard Mail
Written by Sandra J. Blum
There are two ways to send your direct mailings—First-Class Mail^® or Standard Mail^®. Standard Mail prices are substantially cheaper than First-Class—typically,...
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.