Pitney Bowes Marketing Knowledge Center

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Tell Customers What’s New about Your “New Normal” and Build Business Written by Sandra J. Blum Small businesses are surviving by adapting to “the new normal” of consumers spending less and saving more. And the need to evolve isn’t over yet. While consumer spending was up in January, Americans' outlook on the economy went into relapse in February, according to the... Read More

Do You Believe Testimonials Still Work? Written by Sandra J. Blum Two things about testimonials concern me these days. Are there are just so many of them out there everywhere that they don’t grab a... Read More Wine Shop’s Multi-Channel Success Formula Adds Tweets to Win Customers Written by Sandra J. Blum Harry’s Wine of Fairfield, CT, sends out a great and very simple weekly opt-in e-newsletter to announce its weekend tastings and classes... Read More Want More Response? Do Email + Direct Mail Together Written by Sandra J. Blum Results prove email plus direct mail in combination is the way to go for just about anybody trying communicate to their target audience... Read More Page 1 of 21 1 2 3 > Last »
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	As a seasoned expert in small business marketing, Sandy Blum will be your guide to the ins and outs of marketing your business.
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.