Pitney Bowes Marketing Knowledge Center

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Tell Customers What’s New about Your “New Normal” and Build Business Written by Sandra J. Blum Small businesses are surviving by adapting to “the new normal” of consumers spending less and saving more. And the need to evolve isn’t over yet. While consumer spending was up in January, Americans' outlook on the economy went into relapse in February, according to the... Read More

Are You Maximizing the Potential of Your Customer Base? Written by Sandra J. Blum Your customers know you. They trust you and like doing business with you. Imagine how much more business you'd do if you simply made... Read More Design Tips for Your Direct Mail Written by Sandra J. Blum You can have the best copy in the world, but for it to work, people have to read it. If you make it hard to read, they won't. Check out... Read More Win Customer Attention with the Headline Written by Sandra J. Blum Try to get the headline right... because it might be the only thing they read. The headline is what gets you noticed. It should make the... Read More Page 20 of 21 « First < 18 19 20 21 >
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	As a seasoned expert in small business marketing, Sandy Blum will be your guide to the ins and outs of marketing your business.
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.