Pitney Bowes Marketing Knowledge Center

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Tell Customers What’s New about Your “New Normal” and Build Business Written by Sandra J. Blum Small businesses are surviving by adapting to “the new normal” of consumers spending less and saving more. And the need to evolve isn’t over yet. While consumer spending was up in January, Americans' outlook on the economy went into relapse in February, according to the... Read More

Don’t Cry. Don’t Pout. 10 Holiday Postcards for You! Written by Sandra J. Blum Yes, Virginia, direct mail is great for easy holiday promotions. Send out holiday cheer with these 10 holiday ideas. Just remember... Read More Holiday Hint for Reaching 25-34 and 50-59 Year Olds Written by Sandra J. Blum The 2009 holiday marketer: Benchmark and trend report from Experian Marketing Services reports that adults ages 25–34 and 50–59 are... Read More What’s Your Recession-Spending Type? Written by Sandra J. Blum Slam on the Breaks? Pained but Patient? Comfortably Well Off? Live for Today? More importantly, what are your customers’ spending... Read More Page 2 of 21 < 1 2 3 4 > Last »
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	As a seasoned expert in small business marketing, Sandy Blum will be your guide to the ins and outs of marketing your business.
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.