Pitney Bowes Marketing Knowledge Center

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Tell Customers What’s New about Your “New Normal” and Build Business Written by Sandra J. Blum Small businesses are surviving by adapting to “the new normal” of consumers spending less and saving more. And the need to evolve isn’t over yet. While consumer spending was up in January, Americans' outlook on the economy went into relapse in February, according to the... Read More

25 Basics: Powerhouse Your Recession Offers to Customers Written by Sandra J. Blum You’re asking people to make an impulse decision based only what they see in front of them—which is why a powerhouse offer can break... Read More Direct Mail Is Pizza Industry Top Ingredient Written by Sandra J. Blum The 2009 Pizza Industry Study reports 82 percent of operators ranked direct mail as either “very important” or “important” to their... Read More 10 Great Offers that Get Customers to Respond Written by Sandra J. Blum What kind of retail offers are people responding to? Increase your chances of triggering a response by using one of these 10 proven... Read More Page 3 of 21 < 1 2 3 4 5 > Last »
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	As a seasoned expert in small business marketing, Sandy Blum will be your guide to the ins and outs of marketing your business.
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.