Pitney Bowes Marketing Knowledge Center

Don't Cry. Don't Pout. 10 Holiday Postcards for You!
Written by Sandra J. Blum

Yes, Virginia, direct mail is great for easy holiday promotions. Send out holiday cheer with these 10 holiday ideas. Just remember whatever you send has to stand out during the holidays when everyone is vying for attention. Here are some tips for holiday-time postcards that people love to get.

As you may have noticed, we think postcards are a great vehicle for your promotional messages. They’re cost-effective and hard to ignore. What’s not to like? So here are 10 holiday postcard winners you can feel free to adapt:

1. Popular Local Charity Tie-In Postcard
Send out a postcard that announces that holiday purchases will support a popular local charity. You can do a percent of holiday profits, a percent of each purchase or a flat rate for each purchase. Do what works for your business. The donation will be even more meaningful this year when most non-profits/charities are having a hard time raising money.

2. Gift Basket Postcard
Show the holiday gift basket that customers will get if they come in or schedule a service before the end of the year. You can do something simple that your customers will enjoy or value. Be creative. And the basket doesn’t have to be big… or even a basket.

3. Postcard Selling Gift Certificates or a Coupon Book at Discount
Slow season? Why not send a postcard that suggests that customers purchase gift certificates now to use for themselves later as well as to give as gifts. Give them a preferred customer holiday discount for paying now and improve your cash flow.

4. Frequent Holiday Shopper Postcard
Thank customers for their holiday business with a coupon for XX% off the every time they come make a purchase or use a service before the end of the holiday season.

5. Post-Holiday Sale Postcard
Send a postcard reminding customers of your post-holiday sale.

6. “Start Next Year Off with a Bang” New Year’s Resolution Postcard
Send a postcard reminding customers to get a head start on 2010 by scheduling a service or making their year-end resolution come true – and give them something for doing it before the end of the year.

7. Your Favorite “Recipe” Postcard – Business Tip or Holiday Food
Everybody welcomes a year end formula for success… be it a tax tip or your grandmother’s “secret” recipe. Share and invite people to share back.

8. Holiday Party Invitation Postcard – Pre- or Post-
Host an open house or customer holiday event. Or do an after-the-holidays coffee if you missed getting in your event before the holiday rush.

9. Postcard Offering a Holiday Survival Guide
You’re an expert and your advice is valued by your customers. Help them out a little with some industry specific Holiday Survival tips. Doesn’t matter if you’re a jeweler, accountant, dog trainer, or gift shop owner. Tantalize with one super tip on the postcard. Or send a series, maybe “12 Days of …”

10. Just Send a Simple Holiday Postcard Saying “Thank You”
Customers appreciate a Thank You any time of the year, but the holiday season gives you a special reason to say it again and wish them the best.

Send out your holiday postcards or greeting cards the fast and easy way with www.pbmarketingservices.com

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	As a seasoned expert in small business marketing, Sandy Blum will be your guide to the ins and outs of marketing your business.
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.