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search Welcome to our podcast section. You can click on one of the links below to listen to some marketing expertise from Sandra J. Blum. To download a file, right click the link and choose "Save Target As" from the drop-down menu.

Self-Mailer How-To’s and More
Posted by Sandra J. Blum on Fri, October 02, 2009 at 3:42:22
20071125_Self-Mailers.mp3

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  Pitney Bowes puts you in touch with experts in direct marketing and loyalty/acquisition.
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Use this to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your Return on Investment.  
ROI Estimator
ROI Estimator