http://learn.pbmarketingservices.com/index.php/experts_blog en sandra.blum@att.net Copyright 2010 2010-09-03T18:54:50+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/whats_up_for_direct_mail_in_declining_mailstream/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/whats_up_for_direct_mail_in_declining_mailstream/#When:18:54:50Z Hallie Mummert, Editor-in-Chief of Target Marketing, asked me to comment on the opportunities in... 2010-09-03T18:54:50+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/new_first-class_marketing_mail_ideas_from_the_usps/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/new_first-class_marketing_mail_ideas_from_the_usps/#When:18:53:19Z The United States Postal Service is looking at marketing mail strategies and working with industry... 2010-09-03T18:53:19+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/tying_direct_mail_to_online_efforts_increased_conversion_124/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/tying_direct_mail_to_online_efforts_increased_conversion_124/#When:14:59:11Z How much impact can synergy between offline and online marketing have on conversion?... 2010-08-04T14:59:11+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/female_small_business_owners_tell_all_about_positive_supplier_experiences/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/female_small_business_owners_tell_all_about_positive_supplier_experiences/#When:14:58:10Z The fact that positive word of mouth and referrals influence small business owners’ purchasing... 2010-08-04T14:58:10+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/its_the_personalized_customer_experience_not_the_technology/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/its_the_personalized_customer_experience_not_the_technology/#When:15:40:26Z Personalized. Relevant. We heard it everywhere at Digital Marketing Days in New York. Keynoter... 2010-07-09T15:40:26+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/postal_increases_and_your_fall_and_holiday_marketing_plans/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/postal_increases_and_your_fall_and_holiday_marketing_plans/#When:15:39:49Z If postal rates go up next year, Q3 and Q4 this year are good opportunities to get in front of your... 2010-07-09T15:39:49+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/see_yourself_in_this_pitney_bowes_survey_on_small_businesses_facing_a_tough/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/see_yourself_in_this_pitney_bowes_survey_on_small_businesses_facing_a_tough/#When:16:47:41Z As a small business owner myself, I compared my experience to what the survey found. How about... 2010-05-17T16:47:41+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/try_it._promotion_emails_with_your_name_in_the_from_line/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/try_it._promotion_emails_with_your_name_in_the_from_line/#When:15:09:40Z I recently ran across an email tactic I thought small businesses would find very practical. In... 2010-05-17T15:09:40+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/i_judge_direct_marketing_awards_2010_whats_in_it_for_you/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/i_judge_direct_marketing_awards_2010_whats_in_it_for_you/#When:13:33:23Z Judging today’s multichannel, multimedia, multidimensional, multidisciplined direct marketing is... 2010-04-12T13:33:23+00:00 http://learn.pbmarketingservices.com/index.php/site/experts_blog/your_free_welcome_gift_get_off_email_subject_line_keywords/ http://learn.pbmarketingservices.com/index.php/site/experts_blog/your_free_welcome_gift_get_off_email_subject_line_keywords/#When:14:25:48Z The top 10 subject line terms in email in 2009 reported in Experian’s 2010 Digital Marketer:... 2010-04-09T14:25:48+00:00