Sandra Blum is the best kind of guru: the kind who not only knows an enormous amount about direct marketing but who is also able to share it with others in a practical and engaging way. Sandy knows direct mail and marketing communication inside and out. She has spent her career helping businesses, big and small communicate more powerfully with their customers, prospects, employees and stakeholders. She is an accomplished copywriter, marketing strategist, ad person, and educator. She's been writing copy that sells and persuades for more than two decades - ads, direct mail, direct response, web site content, marketing collateral, presentations, technical literature, white papers, etc. She's here to help you build your business using the mail and new media - from picking the lists and creating the mailings to win new business to cementing customer relationships. Sandy's clients have included The Atlantic, AC Nielsen, Aetna, Biography Magazine, F & W Publications, Inc., Harlequin Enterprises LTD, the International Monetary Fund, J. P. Morgan Chase, National Geographic Society, Pitney Bowes, Price Waterhouse Coopers, Smithsonian, Tufts University Media, and VNU. She's a highly-rated speaker at industry conferences and well-known trainer; writes a regular column, Marketing Matters, for Dynamic Graphics magazine; and authored the well-regarded book, Designing Direct Mail that Sells.